Pittsburgh Quilt Market Faculty*
Stitchin' Tree LLC
#110—Email/Social Media Tips & Tricks for Quilt Shops
#201—Think Small, Sell Big
Teresa is a pattern designer and owner/operator of a small, rural quilt shop. Over the last 12 years, she had developed a large online presence. Teresa has successfully navigated email & social media to produce sales and build a reliable customer base. Stitchin' Tree continues to lead the industry in open rate, click rate, and conversion rate.
#105—Management One Merchandising Academy
Paul is currently the Director of Sales & Marketing with Management One Inc. He has served retail clients around the world as well as conducted seminars and workshops to retail trade shows and conferences in many countries. He has been featured in Fortune magazine, Women's Wear Daily, MR Magazine, and on the “CBS Evening News.”
#301—Social Selling is the New Normal
#400—Build a Loyal Following Through Facebook Groups!
Rachel is an e-commerce speaker, consultant, and coach who focuses primarily on the Amazon marketplace. She started her Amazon business with $100 and now sells over seven figures annually on that platform alone. She has a retail store outside Houston, and also manages the e-commerce site Velvet Tomato with her mom.
#202—Best Practices for Working with your Fabric Sales Rep—7 Tips
#500—Building the Quilt Shop Community
Teri Lucas' experience in the quilting world includes author (articles & book), quilt shop employee, pattern designer, associate editor/editor on a magazine, sales rep for two companies, and quilter. She brings a love and passion for this industry with a desire to watch it grow.
Retail Profit Makers
#210—Retail Sales Academy—How to Create a Service Culture that SELLS
#300—How to Develop a Whizbang Staff
After a successful corporate career, Cathy bought a small, struggling retail store and turned it around to be extremely successful. What she discovered was that being a retail entrepreneur has unique challenges requiring critical business skills and tools to succeed. She now wants to share her expertise to help others. Cathy believes that small business owners work hard and deserve to have the profitable business of their dreams.
Your Friend on the Web
#211—Internet Essentials for 2020—Marketing in the Age of Amazon, Google, and Smartphones
#302—Adding eCommerce to Grow Your Retail Store Sales
Diana is an online marketing veteran who published her first website in 1999. It led to a #1 ranking in Google, and an appearance on the “CBS Sunday Morning Show.” She started her own web design and SEO agency in 2009 and joined a larger digital marketing agency in 2015 to focus on strategy and education. She has presented seminars on eCommerce, web design, and digital marketing while helping local retailers profit from their online presence.
Sew and Vac Media
#200—Key Elements of a Well-Built Website
#401—Sewing Event Marketing That Brings in New Customers
#501—Facebook Ads That Work
Josh has been involved in Digital Marketing and Social Media Marketing for over eight years. He has helped lots of local businesses drive traffic to their stores and websites.
*biographical information provided by each faculty member