7660 WOODWAY, SUITE 550 | HOUSTON, TEXAS 77063 USA | 713.781.6864
(B) Business Track
(L) Legal Track
210. Partner with Industry "Sew-lebrities" to Maximize Sales in Your Shop (B)
Explore six ways to work with industry designers to increase your bottom line. In addition to learning how to create community, savvy shop owners will delve into "Sew-lebrity" culture to understand how profitable partnerships can lead to long-term success.
211. The Psychology of Price—The Markup and Markdown Game (B)
It is good practice for any retailer to continually review pricing to find areas for improvement. Initial product markup directly affects how profitable your retail business can be. Learn the benefits of using different competitive pricing strategies to implement in your store immediately. Discover three elements that initial markup must satisfy to achieve your profit goals, learn how to effectively use pricing psychology to increase markup, and uncover why cost-based pricing can limit your profit potential. Learn to position prices based on how customers conceptualize numbers, including why purchases made on emotion should be priced differently. Avoid words that taint customers' perceptions. Before you price your next batch of inventory, you’ll want to know this information!
212. Move Over Millennials—What It Takes to Connect with Generation Z (B)
In 2019, Generation Z surpassed the Millennials as the largest generation in the U.S. And while Millennials have been busy killing off well-loved traditional things like cereal for breakfast (too much sugar), diamond engagement rings (already been done), golf (meh), and department stores (too big, too expensive), Generation Z is more interested in starting them (faux meat, anyone?). The kids of Gen Z are growing up and they are all about change, tweaking existing businesses to suit their needs. You will soon be working with more members of Gen Z. How well do you know them?
213. Keeping You and Your Business Healthy (B)
The success of a store depends on the energy of the owner. Shop owner Heidi Kaisand gives you her ten best tips for managing your personal health, as well as 10 tips for sustaining a healthy business environment.
214. Getting Started on Setting Up a Successful YouTube Channel (B)
So you set up your YouTube Channel and are ready to start creating content. Now what? Heidi Pridemore will share the tips and tricks she discovered while creating her YouTube Channel, The Whimsical Workshop. She will cover how to plan content, how to create a title that will get views, thumbnails, keywords, and more. Heidi will talk about how to cross-market, give tips on getting your content seen, and share her experience on what has worked and what to avoid as you begin your own YouTube Channel.
215. Beating the Facebook Algorithm (B)
Facebook has changed the algorithm to reduce organic reach. Learn how to use Facebook to the fullest without buying ads or boosting posts. Leave the session with a working action plan to boost sales through Facebook business and groups.
216. Using FREE Patterns to Sell Fabric (B)
Using free reproducible patterns is an excellent way to gain new customers and sell fabric and add-ons. Teresa Coenen will demonstrate several ways to use reproducible patterns instore and online to sell, sell, sell.
217. Delegation Magic (B)
Does your business work without you? Are you struggling to find the "one" person who can do everything? It is not possible to clone yourself, but it is possible to document and divide the work so everyone on your team is doing what they do best, including you!