seminars

Easily run a pattern bundle with multiple designers without overwhelming yourself and your team. Learn the steps for setting it up, managing it, promote it, as well as setting up the product and affiliate payments. This is a great way to earn extra $$ and partner with others for more exposure. www.patchworkposse.com

Thinking of quitting your day job to work in the quilt industry on a professional basis? Are you ready to work hard? Do you have a fall back plan?  Linda Hahn will talk money, diversification, outlay, and more. She will share her successes and failures over 15+ years, as she provides hints and tips on how diversification can provide continuing income. www.froghollowdesigns.com

Data and analytics can be tricky to interpret. What's important and where do you find it? Dive into Google analytics, POS (point of sale) data, and the back end of your social channels to capture important KPIs (key performance indicators), to help you really understand what the numbers are telling you, in order to level up your marketing. Leave this session knowing exactly what to look for, where to find it, and how to use that data to create more targeted social media and newsletter campaigns. www.stitchcraftmarketing.com

Join Rachel Goodlad to understand how AI (artificial intelligence) can personalize the shopping experience for your customers, boosting online sales with intelligent product recommendations. www.facebook.com/rachelgoodlad

Discover valuable strategies and practical tips from Stitchcraft Marketing to effectively collaborate with influencers, find user generated content, and build a community with your social media channels, to help your shop thrive with increased brand visibility and sales. www.stitchcraftmarketing.com

We think of social media as posting online, but we can also look at all of the areas that social media touches a business—the website, ADA accommodations (Americans with Disabilities Act), influencer regulations, COPPA (Children's Online Privacy Protection Rule) for those under 13, GDPR (General Data Protection Regulation), hiring practices, and so much more. This is for any business that engages online and wants to stay on the right side of the law. (No materials fee, but you can pre-order the book at a discount.) www.law.tulane.edu

If you are not using Facebook/Instagram shops you are leaving money on the table. Learn how to properly set up your shop and tag products in your posts and videos. www.sewandvacmedia.com

Explore beyond Amazon with Rachel Goodlad's guidance. Tap into new marketplaces and reach more customers than ever before. www.facebook.com/rachelgoodlad

Whether you're a large brick and mortar shop, online shop, or a small entity, there are several ways to buy fabric more efficiently. Terri Sontra will cover budgeting, projecting your needs, inventory control, and how to utilize your sales reps to their fullest. www.purplemoosedesigns.com

After 42 years in the quilting industry, most of those years going to and putting on Escapes (retreats), Angotti is ready to tell how you can put on a retreat that fits your business. There will be some note taking, questions answered, and facts presented. Bring your questions, a pad and pen, and get excited about retreats that work for you. www.charlotteangotti.com

According to industry data, less than 50% of self-described quilters are Generation X or younger. Yet, according to the financial magazines over the past few years, these younger generations are eager to get into crafting. So why aren't there more in the quilting industry? Why have they chosen other crafts? What do we, as an industry, need to do to attract this growing demographic. In this seminar we will examine (1) How did we get to where we are? What historical trends led to the Quilting industry having to play "catch up"? (2) What barriers do we face as an industry in attracting younger quilters? (3) How can we minimize barriers, so we can attract younger quilters and promote long-term growth? www.globalartisans.shop