212. Move Over Millennials—What It Takes to Connect with Generation Z (B)
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In 2019, Generation Z surpassed the Millennials as the largest generation in the U.S. And while Millennials have been busy killing off well-loved traditional things like cereal for breakfast (too much sugar), diamond engagement rings (already been done), golf (meh), and department stores (too big, too expensive), Generation Z is more interested in starting them (faux meat, anyone?). The kids of Gen Z are growing up and they are all about change, tweaking existing businesses to suit their needs. You will soon be working with more members of Gen Z. How well do you know them?<br><br> Learn:
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