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212. Move Over Millennials—What It Takes to Connect with Generation Z (B)


Wednesday

, 

12-12:50
Virtual Quilt Market

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Rich Kizer & Georganne Bender


In 2019, Generation Z surpassed the Millennials as the largest generation in the U.S. And while Millennials have been busy killing off well-loved traditional things like cereal for breakfast (too much sugar), diamond engagement rings (already been done), golf (meh), and department stores (too big, too expensive), Generation Z is more interested in starting them (faux meat, anyone?). The kids of Gen Z are growing up and they are all about change, tweaking existing businesses to suit their needs. You will soon be working with more members of Gen Z. How well do you know them?<br><br> Learn:

  • What they like and hate about a visit to a store
  • How to interact with Gen Z on social medias
  • How to utilize smartphones and tablets to optimize the mobile experience
  • How to be community-minded, and environmentally responsible
  • How Gen Z’s need to curate everything will change your business
  • How Gen Z uses technology in the decision-making process
  • Why your lengthy presentation needs to be more of a TED Talk

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