Houston Market
Schedule of Events*
THURSDAY, October 26
2:00 PM-5 PM
Onsite Enrollment Desk/Kiosks Open
FRIDAY, October 27
7:30 AM-7 PM
Onsite Enrollment Desk/Kiosks Open
8-9 AM
The 5 Phases in Building a Content Marketing Machine, Josh Sutherland
9-10 AM
Networking 101, Carolina Moore
10 AM-6 PM
Schoolhouse Series
7-8:30 PM
Sample Spree
SATURDAY, October 28
7:30 AM-5 PM
Onsite Enrollment Desk/Kiosks Open
8-10 AM
Let’s Hit the Road, Linda Hahn
8-9 AM
Turn Your Staff into a Customer-Focused, Service-Driven, Selling Machine, Bob Negen
9-10 AM
How to Find Winning Ads by Using Dynamic Creative Testing with Your Facebook Ads, Josh Sutherland
*** 9:30 AM-5 PM // SHOW FLOOR OPEN ***
10AM-Noon
5 Easy, Effective, and Inexpensive Ways to Get New Customers, Bob Negen
11 AM-Noon
Marketing Made Simple, Jessica Drain
Noon-1 PM
Demystifying AI for Your Business, Rachel Goodlad
1-3 PM
Contract Basics—Reading, Negotiating, and Writing, Elizabeth Townsend Gard
1-2 PM
How to Be The Store of Choice in a World of Infinite Possibilities, Bob Negen
2-3 PM
Industry Collaborations, Carolina Moore
3-4 PM
My Accountant Says I Made Money—Where Is It?, Cathy McKillip
4-5 PM
Leveraging Live Selling for Your Business, Rachel Goodlad
SUNDAY, October 29
7:30 AM-5 PM
Onsite Enrollment Desk/Kiosks Open
8-9 AM
The Young and the Restless—Attracting Younger Craft Cravers to Quilting, Richard Kennair
9-10 AM
How to Run a Successful Pattern Bundle with Multiple Designers, Becky Jorgensen
*** 9:30 AM-5 PM // SHOW FLOOR OPEN ***
10AM-Noon
Seminar—Don’t Quit Your Day Job…Yet…, Linda Hahn
10-11 AM
Seminar—Data? What Data…Using Analytics to Outline Your Marketing Strategy, Leanne Pressly
11 AM-Noon
Seminar—Boosting Online Sales with AI—Personalization and Recommendation Systems, Rachel Goodlad
Noon-1 PM
Seminar—You Can Create a Community Like an Influencer, Anneliese Johnson
1-3 PM
Seminar—The Legal Side of Social Media in the Workplace, Elizabeth Townsend Gard
1-2 PM
Seminar—Selling Products and Services on Facebook/Instagram with the Shop Feature, Josh Sutherland
2-3 PM
Seminar—Expanding Your Business to Multiple Marketplaces, Rachel Goodlad
3-5 PM
Seminar—Fabric Buying Strategies and Tips, Terri Sontra
4-5 PM
Seminar—Creative Retreats, Charlotte Angotti
MONDAY, October 30
7:30 AM-3 PM
Onsite Enrollment Desk/Kiosks Open
8-10 AM
Seminar—Fabric Afterlife—Make a Plan—Increase Your Profits, Teresa Coenen
8-9 AM
Seminar—How to Sell More Sewing Machines, Jared Hire
9-10 AM
Seminar—Making Money Hosting Retreats, Terri Sontra
*** 9:30 AM-3 PM // SHOW FLOOR OPEN ***
10-11 AM
Seminar—Oh My! AI!—An Introduction to ChatGPT and Other Artificial Intelligence Tools for Marketing, Leanne Pressly
11 AM-Noon
Seminar—Coaching Your Staff for A-Game Customer Service, Johanna Fox
*Schedule subject to change
