Houston Market

complete class catalog

OCTOBER 4 – 6, 2025

Schoolhouse Sessions & Sample Spree October 3

QUILT MARKET ENROLLMENT IS NOW OPEN!

Quilt Market is the only trade show dedicated to the quilting and sewing industry. Please click on the ribbon at the right to begin the enrollment process. Be sure you have the appropriate credentials to upload with your enrollment (you click to see them in the beige box above)!

Questions? Enrollment/credentialing process, email enrollment@quilts.com or call 1-877-578-4587. Seminars and events, email Jill Benge, Manager of Education, at jillb@quilts.com.

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CLASS CATALOG

friday

205. EVENT—SCHOOLHOUSE SERIES

$30

Friday

All-Day Event // 10 am-6 pm

WHAT? International Quilt Market’s popular Schoolhouse Series continues in an exciting, information-filled forum for manufacturers, publishers, and retailers to present new products, techniques, and books to you. Spend a jampacked day before Quilt Market opens rotating among exhibitor presentations.

WHERE? Schoolhouse schedules are available to everyone two hours before Schoolhouse begins at the Schoolhouse check-in located outside of Ballroom BC on the 3rd floor. Check in to receive a printed schedule with times and room numbers plus a ticket to exchange for a goodie bag at the end of the Premiere session (limited supply). Use the printed schedule to outline your session preferences for the day. You will have the option to attend one presentation from a selection of sessions that are offered at the same time, presented in 15 or 30 minute intervals. Presentations are held in individual classrooms.

WHEN? 10 am-6 pm CST Friday, October 3.

WHY? Schoolhouse Series is dedicated to profitability through education. Schoolhouse is your opportunity to gain firsthand knowledge from those who make, design, or write about the products you want to sell. Learn easy-to-present formats for in-shop classes.

WOW! Premiere Schoolhouse is presented by Ana Maria Textiles, a Division of Northcott Fabrics.

210. EVENT—SAMPLE SPREE***

$15

Friday

Evening Event // 7-8:30 pm

This busy room full of attendees, exhibitors, and current samples of new products is great fun. Be among the first to see and buy a sample of what’s new before the Quilt Market exhibit halls open. Meet the exhibitors and get ideas for class projects and shop promotions. There will be one entry time and one line for all Sample Spree attendees.

No rolling luggage/rolling carts allowed in the room during Sample Spree!

sATURDAY

300. SEMINAR—I'M NEW HERE…

$19

Saturday

Morning Seminar // 8:00-9:00 am

Full title—I'm New Here...Don't Walk the Floor Feeling Alone in 10 Acres of Booths.

Is this your first Quilt Market? Not sure what to expect or how to get the most out of your time? Becky will talk about networking basics, exploring your goals, and how to build connections that carry beyond our classroom. www.patchworkposse.com

301. SEMINAR—DEMOS THAT SELL

$19

Saturday

Morning Seminar // 9:15-10:15 am

In person or online, showing customers a product helps to make the sale! Learn specific tips and tricks that will increase your sales in person, during shop hops, and during live online sales. See live demos of items from the show floor that you can replicate at your shop. Time for demos of requested products at the end. www.carolinamoorepatterns.com

302. SEMINAR—SMART AI USES FOR QUILT SHOPS

$19

Saturday

Morning Seminar // 10:30-11:30 am

Full title—AI for Quilt Shops—The Smart Way to Work Less and Sell More.

Discover how artificial intelligence (AI) can simplify marketing, boost engagement, and streamline operations in your quilt shop. Learn real-world examples of AI tools that help with content creation, customer service, and inventory management, without breaking the bank or requiring tech skills. www.creativeretailer.com

303. SEMINAR—MICRO INFLUENCER, MACRO IMPACT

$19

Saturday

Morning Seminar // 11:45 am-12:45 pm

Full title—Micro Influencer, Macro Impact—Trends, Tactics, & Truths from the Front Lines of Fabric.

Small voices are making a big impact in the quilting industry. Discover how niche creators are reshaping marketing, driving product sales, and connecting with audiences in ways traditional methods can't. Learn key trends, smart collaboration tactics, and honest insights from someone working at the intersection of content, community, and creativity. www.macouturecrafting.com

310. SEMINAR—KDP—CRAFTERS’ SELF-PUBLISHING

$19

Saturday

Afternoon Seminar // 1:00-2:00 pm

Full title—KDP for Crafters—Self-Publishing Made Simple.

Got a pile of patterns, project ideas, or tutorials collecting dust? Why not turn them into a professionally published book you can sell on Amazon using Amazon's Kindle Direct Publishing (KDP) platform? Whether you want to share your quilting wisdom, sewing secrets, or crochet creations, this class will walk you through the self-publishing process step-by-step. No fancy tech skills required. You'll even get insider tips on how to make your book stand out and attract buyers. This class is perfect for craft teachers, pattern designers, bloggers, and anyone ready to share their creativity with the world. www.quilterontherun.com

311. SEMINAR—DEMYSTIFYING YOUTUBE—BASICS

$19

Saturday

Afternoon Seminar // 2:15-3:15 pm

Full title—Demystifying YouTube—The Basics Made Simple.

YouTube is a powerful tool for growing your quilting business and it's easier to start than you think. In this beginner-friendly session, Stacey breaks down what you need, how it works, and the simple steps to create videos that connect with your audience and grow your reach. www.stacey-lee.com

312. SEMINAR—CREATING AN OPEN-TO-BUY

$38

Saturday

Afternoon Seminar // 3:30-5:30 pm

Full title—Creating an Open-to-Buy—How Much to Spend and When to Spend It.

Own a retail shop? Open-to-Buy is your key to ensuring profitability. This workshop is for anyone who doesn't know what Open-to-Buy means, has inventory that consistently doesn't move, or sells most of their product at a discount. If Open-to-Buy isn't a practice in your business success toolbox, you're working harder than you need to. Open-to-Buy puts more money in your pocket while making your product easier to sell. www.everydayeffectiveness.com

SUNDAY

400. SEMINAR—AI FOR MAKERS WITH CHATGPT

$19

Sunday

Morning Seminar // 8:00-9:00 am

Full title—AI for Makers—Supercharge Your Craft Classes, Workshops, & Website with ChatGPT.

Discover how to harness the power of ChatGPT to take your creative business to the next level! Whether you're a quilting teacher, craft workshop leader, or handmade business owner, this one-hour class will show how to use AI as a behind-the-scenes assistant. Learn how to instantly write or improve class descriptions that sell, generate engaging website and social media content, brainstorm workshop titles and project ideas, and enhance the marketing language concept. Save time and overwhelm yourself less when promoting your offerings. No tech skills required. Just bring your creative brain and a willingness to explore new tools. Leave inspired, empowered, and equipped with practical ways to make AI work for your craft. www.quilterontherun.com

401. SEMINAR—THE QUILT SHOP PROFIT PLAN

$19

Sunday

Morning Seminar // 9:15-10:15 am

Full title—The Quilt Shop Profit Plan—Managing Cash Flow without Guesswork.

Running a quilt business is more than just loving fabric. It's about making money. Discover simple strategies for managing cash flow, pricing products for profit, and planning inventory investments, so you stay financially strong all year long. www.creativeretailer.com

402. SEMINAR—GROWING YOUR YOUTUBE CHANNEL

$19

Sunday

Morning Seminar // 10:30-11:30 am

If you've started a YouTube channel and want to grow, this session is for you. Stacey from Stacey Lee Creative shares the strategies that helped her reach 100,000 subscribers. She will cover thumbnails, titles, planning content, using analytics, and building a strong, engaged audience that keeps coming back. www.stacey-lee.com

403. SEMINAR—WHAT TO DELEGATE TO AI

$19

Sunday

Morning Seminar // 11:45 am-12:45 pm

Full title—Just Ask Your Assistant—What to Delegate to AI (and Never Do by Hand Again)— Say Goodbye to Blank Screens and Burnout—Learn How to "Hire" AI to Help with Content, Planning, and the Parts of Business that Drain You.

You're the marketer, copywriter, planner, and problem solver, and it's exhausting. What if you could hand off the brainstorming, writing, and decision fatigue to an assistant who's available 24/7 (and free)? In this energizing session, Rachel Goodlad shows you exactly how to delegate real tasks to AI tools like ChatGPT; from writing email campaigns and product descriptions to planning classes and customer responses. Leave with fill-in-the-blank prompts, smart shortcuts, and ideas you can plug into your business immediately. This isn't about robots taking over. It's about you taking back your time and brainpower.

410. SEMINAR—QUILT SHOP WEBSITE WINS

$19

Sunday

Afternoon Seminar // 1:00-2:00 pm

Full title—Website Wins—What Every Quilt Shop Needs for Online Success.

Whether selling online or driving foot traffic, a strong web presence is essential. Learn the must-have elements of a successful quilt shop website, how to improve search rankings, and simple tweaks that turn visitors into buyers. www.creativeretailer.com

411. SEMINAR—5 STEPS—PROFITABLE CHALLENGE

$19

Sunday

Afternoon Seminar // 2:15-3:15 pm

Full title—From Idea to Income—Five Steps to Run a Profitable Challenge.

Ready to try something new that actually builds buzz and brings in sales? In this fun, action-focused session, learn the five essential steps to planning and running a profitable challenge that grows your audience and highlights your products. Walk away with a plug-and-play plan, fresh challenge ideas, and a clear path to income. www.patchworkposse.com

412. SEMINAR—START TO TEACH QUILTING

$38

Sunday

Afternoon Seminar // 3:30-5:30 pm

Full title— Passion to Profit—Start to Teach Quilting.

Geared for those wanting to START teaching quilting, Linda will discuss pricing, marketing yourself, contracts, transitioning from student to teacher, supply lists, class descriptions, copyright, photographs, and everything you need to know to begin teaching quilting at a guild, shop, adult education, or other similar venue. www.froghollowdesigns.com

MONDAY

500. SEMINAR—FILMING FOR SOCIAL MEDIA

$19

Monday

Morning Seminar // 8:00-9:00 am

Full title—Filming for Social Media (for Folks Too Busy for Social Media).

You already fit 30 hours of work into a 24-hour day, and now you're expected to create content for Social Media as well. If you feel like the "one more thing" of Social Media might be the thing that breaks you, this is the class for you. Carolina will go over different social platforms, ideation, filming strategies, planning, and scheduling. Stay until the end and she'll go over using Adobe Rush on your phone to edit short-form content (download the app ahead of time to follow along in class). www.carolinamoorepatterns.com

501. SEMINAR—AI FOR QUILT SHOPS—10 WAYS

$19

Monday

Morning Seminar // 9:15-10:15 am

Full title—AI for Quilt Shops—10 Smart Ways to Boost Sales, Save Time, and Stay Creative.

Discover how artificial intelligence (AI) can help you name quilt patterns, write class descriptions, answer customer questions, and increase profits without hiring more staff. Leave with 10 practical, beginner-friendly ways to use AI across your shop's sales, marketing, operations, and creative work. www.thedatabasediva.com

502. SEMINAR—KEEP CUSTOMERS COMING BACK

$19

Monday

Morning Seminar // 10:30-11:30 am

Full title—Keep Customers Coming Back—Strategies for Retention and Loyalty.

Attracting new shoppers is great, but keeping them engaged is even better. Explore proven ways to build strong relationships, increase repeat business, and create a loyal community through excellent service, events, and creative marketing techniques. www.creativeretailer.com

503. SEMINAR—PUT MYSTERY IN YOUR MARKETING

$19

Monday

Morning Seminar // 11:45 am-12:45 pm

Full title—Put Some Mystery in Your Marketing.

Discover how the year-round Mystery Five-0 program combines done-for-you marketing, community engagement, and shop-your-shelves flexibility to create multiple income streams. Teresa Coenen shares how this scalable mystery quilt model boosts sales, builds online presence, and keeps quilters coming back for more. www.stitchintree.com