classes

What should every business be doing each year to make sure their legal house is in order? Do you have new products? Are you working in new mediums (e.g. online, in a new social media platform, etc.)? Do you have new employees? This seminar will go through an annual checklist. No legal knowledge necessary. www.justwannaquilt.com

Join a panel of Quilt Shop retailers to learn specific strategies that are working right now to increase sales and customer engagement. Leave inspired with a stack of new revenue generating ideas! www.retailmavens.com

SEO (Search Engine Optimization). You've heard about it, but what is it? In this seminar, cover the basics of what SEO is and what are the elements of SEO. Walk away with some immediate ideas of what you can do with your website to improve traffic from search engines. www.createwhimsy.com

Writing is an essential part of business from newsletters, class descriptions, and blog posts, to social media posts and patterns, and wait for it, books, and video content. Hear all about writing content that is good and embodies our own style. Includes writing prompts, hints and tips, and some of Teri Lucas’ own writing mishaps. www.terificreations.com

Join Shannon Fabrics national educator Teresa Coates to learn how to make the most of your in-store events by bringing in nationally recognized teachers to inspire your customers, increase sales, and build a sense of community. Teresa will share insights from her experience teaching at more than one hundred local quilt shops just like yours across the country. www.teresacoates.com